Group Supporting Piece:
We decided to create a television advert as our supporting piece for our tattooing documentary. We all wanted this to be something that would promote and intrigue our audience prior to the documentaries release.
We decided that it should be around 30 seconds like, as an average replica to other documentary ads seen on television. As our documentary is aimed at a younger audience, our intention was to speed up shots, use a montage of our filming and archive footage, as well as use an unbeat, modern song which would appeal to our teenage/young adult viewers. Therefore, we converted the speeds of our footage, ensuring that we did not over use any shots, therefore adding in extra interviews etc which hypethetically would be used in a different part of our supposedly hour long episode.
We used a drum and bass track called Iron Heart by Netsky which is extremely up-tempo, so we spent a long time matching up the rhythm of the track to our footage, as when the drop of the song takes place, the footage length speeds up and the montage of different shots is closer cut.
We used a juxtaposition at the end, whereby the pace gets faster and faster and then suddenly there is a slow motion shot of a tattoo using the pull focus text transition, with the title 'How Thick is your Skin?' so as to intrique and capture audience attention. We used a voiceover of lauren saying 'Skin Deep, Sunday at 8', so our audience is fully aware of the release of our documentary. We edited the voiceover, using garageband, the speech was very conventional for a television advert in a effective yet simple way. This advert for Miami Ink has similar qualities to our advert as it is fast paced, uses sped up images and footage, and effectively uses the noise of the tattooing needle which we used throughout our documentary. http://www.youtube.com/watch?v=MSWExwVpjPs
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